Travel gamification
Conceptual designs for improving the user retention of an iOS travel app through gamification tactics.
EightBall (NDA)
Product & UI design
1 month
2025
Goal
- EightBall’s revenue comes from its integration with Booking.com.
- To boost revenue, the app needed to increase user retention.
- Gamification seemed to be a great tactic for retention.
- I decided to explore as many ideas as I could in a month.
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Greatest UX challenge
Finding the sweet spot between development time/ resources, and opportunities for increased retention.
I synthesized my game design research notes before wireframing. I looked into: Tynan Sylvester, the Octalysis framework.
I brainstormed 15+ ideas that I organized based on what I perceived to offer the best retention opportunities.
I chose to show wireframes instead of finished UI design for the ideas that seemed easier to develop. Above: a travel album is a customizable gallery of images taken by users.
“Flag collector” is a game of catching flags from all countries you visit.
Personal challenges provide the users with a framework of conceptualizing their travels as a hero’s journey.
High-fives are simple screens that congratulate the user for taking a desired action, often containing prompts to take another action.
What's next?
Read the Schedule configurator case study.
Email me at work@florianpopescu.com.
Book a call with me on Calendly.